How You Can Use the Counterintuitive Genius of the Benjamin Franklin Effect to Your Advantage - Deepstash
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Applying The Benjamin Franklin Effect

Ask for help when you need it, but not too often. 

If you reach a roadblock during a negotiation, ask the investor or negotiating party for a favor and give them a reason to come back to you. This will help you reopen the discussion, and give them a perceived sense of power you can use to your advantage.

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What the Benjamin Franklin Effect is

A person who voluntarily does you a favor is more likely to do you another favor than if they had received a favor from you. 

It means that you grow to like people for whom you do favors for and dislike people you harm.

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