How You Can Use the Counterintuitive Genius of the Benjamin Franklin Effect to Your Advantage - Deepstash

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How You Can Use the Counterintuitive Genius of the Benjamin Franklin Effect to Your Advantage

entrepreneur.com

Applying The Benjamin Franklin Effect

Ask for help when you need it, but not too often. 

If you reach a roadblock during a negotiation, ask the investor or negotiating party for a favor and give them a reason to come back to you. This will help you reopen the discussion, and give them a perceived sense of power yo...

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What the Benjamin Franklin Effect is

A person who voluntarily does you a favor is more likely to do you another favor than if they had received a favor from you. 

It means that you grow to like people for whom you do favors for and dislike people you harm.

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