Avoiding partial buy-in
Great brands are built from the inside out. Staff engagement is built into the process, not an Afterthought. When your staff are on board, the task of delivering a customer experience which reflects your brand purpose is a much easier one. If your staff don’t live and breathe your brand every day, your customers won’t have the desired experience. If your staff don’t live and breathe your brand every day, your customers won’t have the desired experience ..
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