Marketing Vs. Advertising - Deepstash
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Marketing Vs. Advertising

Marketing Vs. Advertising

Marketing is not advertising: not anymore. There was a time when the two went hand in hand. Many think it still does, but that's wrong.

Seth explains it as follows. When developing a "thing", you can create it and then search for costumers for that "thing". Or, you can find a problem that affects people, and then create a solution. 

He uses the analogy of a lock and key. One can create a key and run around looking for the keys lock, or one can find a lock and craft a custom key for that lock. 

Mindset shift: One doesn't market to get rich; one markets to make productive change. 

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Why the smallest viable market?

Think about it like this. 

You don't run ads to sell floaties to a drowning man. You be there to give it. 

However, to sell floaties to someone who isn't planning on swimming, you could put a million dollars into ads. They still won't buy your floaties. 

If someone has a real ...

196

962 reads

Why Do We Market?

Why Do We Market?

no. We aren’t running Facebook ads to make quick conversions on Shopify (and proceed with caution before buying that course).

We market to make change. Your product or service is solving a problem, it is changing someones life into a better life. 

In this book, Seth Godin goes into ...

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Who do you market to?

Who do you market to?

Not everyone. Never, ever everyone.

When marketing, you must start with the very smallest viable group.

If your marketing is for your YouTube channel, and you want to make videos on productivity you are setting yourself up for failure, your too broad, and you will be yelling into an o...

180

981 reads

Now What?

Once you find your smallest viable market, you begin solving their problems. You begin making change, and you provide value. Better value than anything they have ever received before.

after some patience, your product, service, brand, will begin making waves, and you will continue to ride ...

182

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ben_z

Hi friends! This is where I share ideas I’ve heard, revelations I’ve received, wisdom I’ve read: essentially anything I want to remember. Join the movement of value and understanding. Let’s grow, together.

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