Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Marketing is not advertising: not anymore. There was a time when the two went hand in hand. Many think it still does, but that's wrong.
Seth explains it as follows. When developing a "thing", you can create it and then search for costumers for that "thing". Or, you can find a problem that affects people, and then create a solution.
He uses the analogy of a lock and key. One can create a key and run around looking for the keys lock, or one can find a lock and craft a custom key for that lock.
Mindset shift: One doesn't market to get rich; one markets to make productive change.
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MORE IDEAS ON THIS
Think about it like this.
You don't run ads to sell floaties to a drowning man. You be there to give it.
However, to sell floaties to someone who isn't planning on swimming, you could put a million dollars into ads. They still won't buy your floaties.
If someone has a real ...
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962 reads
no. We aren’t running Facebook ads to make quick conversions on Shopify (and proceed with caution before buying that course).
We market to make change. Your product or service is solving a problem, it is changing someones life into a better life.
In this book, Seth Godin goes into ...
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Not everyone. Never, ever everyone.
When marketing, you must start with the very smallest viable group.
If your marketing is for your YouTube channel, and you want to make videos on productivity you are setting yourself up for failure, your too broad, and you will be yelling into an o...
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Once you find your smallest viable market, you begin solving their problems. You begin making change, and you provide value. Better value than anything they have ever received before.
after some patience, your product, service, brand, will begin making waves, and you will continue to ride ...
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CURATED FROM
Hi friends! This is where I share ideas I’ve heard, revelations I’ve received, wisdom I’ve read: essentially anything I want to remember. Join the movement of value and understanding. Let’s grow, together.
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Inbound marketing is customer-oriented and customer-driven. Simply put, inbound marketing starts with valuable content that your target audience wants, instead of just advertising your service...
When you only look at a problem from one perspective you can only find a limited number of solutions. That is because your perspective is limiting you to seeing the situation in one way.
By using the six thinking hats technique you can create six different perspectives to see the problem. ...
An extreme variant is where you are your software, where you do by hand things that you plan to automate later. It helps to build muscle memory from doing it yourself. It also lets you launch faster.
If you can find someone with a problem that needs solving and you can solve it manually, do...
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