What is a focus keyword? - Deepstash

What is a focus keyword?

The focus keyword is a keyword that is the best representation of the page’s topic. You use it in the key on-page elements to optimize your page to rank for the topic. 

The best practice is to first find a good keyword and then create content for it rather than the other way round. 



What is the Keyword Tripod Rule?

Keyword research is much more than just finding new keyword ideas. You need to analyze them and pick the ones you’ll actually use in your content strategy.

The Keyword Tripod Rule is a simple rule you can follow when selecting the focus keyword for your page. 

It reminds you of the 3 most important factors you need to consider in your keyword research – popularity, rankability, & relevance of the keyword.

A perfect focus keyword is:

  • Popular – the keyword has a decent search volume
  • Rankable – the keyword has a reasonable keyword difficulty
  • Relevant – the search intent matches your content


Keyword difficulty is an SEO metric that estimates how difficult it is to rank for a keyword, based on the authority of the sites that already rank for that keyword. 

The higher the keyword difficulty, the harder it is to rank for that keyword.  

The metric on a scale of 1-10 takes into account the link profile strength of each page on the 1st SERP for the given keyword. So if there are many high-authority sites, it is more difficult to rank for the keyword. 

If, on the other hand, the result page contains sites with lower authority, it should be relatively easy to rank for the keyword. 


Because the tripod stands steady only if all three legs have a good ground. 

The same applies to any keyword and the three factors mentioned above:

  • If the difficulty is OK and the keyword is relevant but it has no search volume, you’ll get no traffic because nobody uses the keyword.  
  • If search volume and relevance are OK, but the difficulty is too high, you won’t rank for the keyword due to fierce competition.  
  • If a keyword has a high search volume and low difficulty but the search intent doesn’t match, Google won’t show your page for the keyword.   


Keyword search volume refers to how many times a keyword is searched for in a search engine during a certain time frame (usually a month). 

The higher is the search volume of the keyword, the more visitors you’ll get if you rank for that keyword.  

Knowing the search volume helps you to: 

  • Compare and prioritize the keyword topics 
  • Estimate the traffic potential 
  • See the topic popularity from the longer perspective  

Other things to consider

  • The long-term trend
  • Seasonality


Search intent is the reason behind a searcher’s query. 

It helps us recognize whether the keyword and our content match together.  

Commonly recognized search intent types: 

  • Navigational – the user is searching for a specific website/brand 
  • Informational – the user is searching for general information 
  • Transactional – the user wants to buy something online 
  • Commercial – the user wants to do the research before purchase


Sometimes it’s hard to guess the search intent behind a keyword. 

Search engines deal with the same struggle. They don’t always know the search intent with 100% accuracy but they do their best to serve results that will most probably satisfy the user based on the large amount of data they have. 

The best way to find out the search intent behind a search phrase is to follow these steps: 

  1. Look at the search results  
  2. Scan the top 10 pages  
  3. Identify the most common type of content   


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Evergreen content: How to write articles that last

Evergreen content is a type of content that targets topics that typically retain consistent interest over time.

1. It focuses on timeless advice rather than specific or timely information. In other words, it delivers information almost everyone in your audience would care about at some point.

2. Such content also religiously matches the user intent.

3. It delivers broad but generic information about the topic.



What Is SEO?

SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.

Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience. 

  • Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.
  • Google measures authority by the number of links pointing to that page and how trustworthy those links are.



15 Essential Blog Writing Tips

Define Your Reader Personas

This will help you tailor your content to meet their needs & build trust.

  • Demographics (age/gender, level of income, location, family status, level of education)
  • Professional status (job title, level, industry)
  • Psychographics (professional/personal goals, beliefs ,& values)
  • Pain points and challenges
  • Interests
  • Influences and information sources (preferred blogs, social networks, websites, influencers, events)
  • Buying habits (their role in the purchase decision-making process, potential lifetime cycle, what can stop them from making a purchase)