The focus keyword is a keyword that is the best representation of the page’s topic. You use it in the key on-page elements to optimize your page to rank for the topic.
The best practice is to first find a good keyword and then create content for it rather than the other way round.
MORE IDEAS FROM THEARTICLE
Keyword research is much more than just finding new keyword ideas. You need to analyze them and pick the ones you’ll actually use in your content strategy.
The Keyword Tripod Rule is a simple rule you can follow when selecting the focus keyword for your page.
It reminds you of the 3 most important factors you need to consider in your keyword research – popularity, rankability, & relevance of the keyword.
A perfect focus keyword is:
Keyword difficulty is an SEO metric that estimates how difficult it is to rank for a keyword, based on the authority of the sites that already rank for that keyword.
The higher the keyword difficulty, the harder it is to rank for that keyword.
The metric on a scale of 1-10 takes into account the link profile strength of each page on the 1st SERP for the given keyword. So if there are many high-authority sites, it is more difficult to rank for the keyword.
If, on the other hand, the result page contains sites with lower authority, it should be relatively easy to rank for the keyword.
Because the tripod stands steady only if all three legs have a good ground.
The same applies to any keyword and the three factors mentioned above:
Keyword search volume refers to how many times a keyword is searched for in a search engine during a certain time frame (usually a month).
The higher is the search volume of the keyword, the more visitors you’ll get if you rank for that keyword.
Knowing the search volume helps you to:
Other things to consider
Search intent is the reason behind a searcher’s query.
It helps us recognize whether the keyword and our content match together.
Commonly recognized search intent types:
Sometimes it’s hard to guess the search intent behind a keyword.
Search engines deal with the same struggle. They don’t always know the search intent with 100% accuracy but they do their best to serve results that will most probably satisfy the user based on the large amount of data they have.
The best way to find out the search intent behind a search phrase is to follow these steps:
Evergreen content is a type of content that targets topics that typically retain consistent interest over time.
1. It focuses on timeless advice rather than specific or timely information. In other words, it delivers information almost everyone in your audience would care about at some point.
2. Such content also religiously matches the user intent.
3. It delivers broad but generic information about the topic.
SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.
Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience.
Define Your Reader Personas
This will help you tailor your content to meet their needs & build trust.
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