Change the baseline

If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.

The most effective personal branding strategy these days is to build a true narrative, a story around your brand that your audience can engage with.

• Key metrics & goals: Your business goals determine your marketing goals, which determine your SEO goals.
• Competitors: Direct & informational competitors (provide information to your ideal audience).
• Resources: Time, budget, & personnel.
• Brand identity + recognition: D...

1. Know your audience;
2. Know your audience;
3. Decide what kind of story you’re telling;
4. Establish your call-to-action;
5. Choose your story medium;
6. Craft your sto...