Adaptation is the enemy of happiness.
We buy things to make us happy. And they do, but only for a while. New things are exciting to us at first, but then we adapt to them.
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Hedonic adaptation refers to our desire to quickly return to a relatively stable level of happiness after a positive or negative change.
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We adapt fast to changes in our lives. This trait is beneficial to us when through hard times or adapting to new surroundings, but it also means that when we achieve something that should bring great happiness (getting a new car, a new job, a new relationship) we adapt too quickly. Those new thin...
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