Start by drafting a pitch and putting it up on your wall. Look at it every day, and ask how you can simplify it. Can you get it down to one breath? Can you explain it to a ten-year-old? 

Next, you need to prepare different versions. Your first floor pitch is the single sentence elevator pit...

The point is to minimize distractions; this time is your life. 

Last, we need to talk about resistance. In The War of Art, Steven Pressfield describes resistance as the force that thwarts you when you have a real goal. The more important the goal, the more vulnerable you are, so the more re...

Begin by considering what kind of name you want. Descriptive names do just that: describe. Suggestive names, like CRACK + CIDER, use metaphors or association to hint at what the project is doing. They’re also the most common type of name because they’re unique and functional while also being crea...

(I had to give an Amazon link for the book because I couldn't find it in deepstash search.)

What you do is not who you are.

three core needs for job fulfillment. First, we need to survive – to have our material needs met. Next, to feel emotionally and spiritually fulf...