You don’t just want customers who recognize your brand and use your business once — you want to create customers who continue to come back.

With good branding, you can give your brand a more human side, which your customers can relate to more than a company that’s strictly all business.

A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business. Your brand gives you personality.

If you have strong branding for your business, people will naturally take note of it much more than they would a business without it.

Someone might see your brand for only a moment, but if it sticks out in a positive way, there’s a good chance they won’t forget it, even if this person isn’t...