The existing market for a product or service is disrupted by the new market the exponential technology creates because digital technologies out perform in effectiveness and costs.

3. Disruptive

<ol><li>Digitized</li><li>Deceptive</li><li>Disruptive</li><li>Dematerialize</li><li>Demonetize</li><li>Democratize</li></ol>Any technology that becomes Digitized enters a period of Deceptive growth. Such a rapid rise describes the third D, Disruptive. And once a technology become disruptive it Dematerializes - which means that you no longer physically carry around devices. All of them have dematerialized as apps. And once that happens, the product or service Demonetizes. The final step to all this is Democratization. 30 years ago if you wanted to reach a billion people you needed employees in one hundred countries. Today you just need an app.

THE 6 Ds OF EXPONENTIAL ORGANIZATIONS

Money is increasingly removed from the equation as the technology becomes cheaper, often to the point of being free. Software is less expensive to produce than hardware and copies are virtually free.

4. Demonetized

Once something is digitized, more people can have access to it. Powerful technologies are no longer only for governments, large organizations, or the wealthy.

6. Democratized

When something starts being digitized, its initial period of growth is deceptive. Doubling 0.01 gets 0.02, then 0.04 and so on. Exponential growth really takes off after it brakes the whole-number barrier. 2 quickly becomes 32, which becomes 32,000 before you know it.

2. Deceptive

Anything that becomes digitized enters to exponential growth. Digital information is easy to access, share and distribute. It can spread at the speed o the internet.

1. Digitized

Separates physical products are removed from the equation. Technologies that were once bulky or expensive are now all in a smartphone that fits in your pocket.

5. Dematerialized

Frost & Sullivan's 2014 Growth, Innovation, and Leadership Book of the Year "EXPONENTIAL ORGANIZATIONS should be required reading for anyone interested in the ways exponential technologies are reinventing best practices in business." —Ray Kurzweil, Director of Engineering at Google In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company—the Exponential Organization—that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers. Three luminaries of the business world—Salim Ismail, Yuri van Geest, and Mike Malone—have researched this phenomenon and documented ten characteristics of Exponential Organizations. Here, in EXPONENTIAL ORGANIZATIONS, they walk the reader through how any company, from a startup to a multi-national, can become an ExO, streamline its performance, and grow to the next level. "EXPONENTIAL ORGANIZATIONS is the most pivotal book in its class. Salim examines the future of organizations and offers readers his insights on the concept of Exponential Organizations, because he himself embodies the strategy, structure, culture, processes, and systems of this new breed of company." —John Hagel, The Center for the Edge Chosen by Benjamin Netanyahu, Prime Minister of Israel, to be one of Bloomberg's Best Books of 2015

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Frost & Sullivan's 2014 Growth, Innovation, and Leadership Book of the Year "EXPONENTIAL ORGANIZATIONS should be required reading for anyone interested in the ways exponential technologies are reinventing best practices in business." —Ray Kurzweil, Director of Engineering at Google In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company—the Exponential Organization—that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers. Three luminaries of the business world—Salim Ismail, Yuri van Geest, and Mike Malone—have researched this phenomenon and documented ten characteristics of Exponential Organizations. Here, in EXPONENTIAL ORGANIZATIONS, they walk the reader through how any company, from a startup to a multi-national, can become an ExO, streamline its performance, and grow to the next level. "EXPONENTIAL ORGANIZATIONS is the most pivotal book in its class. Salim examines the future of organizations and offers readers his insights on the concept of Exponential Organizations, because he himself embodies the strategy, structure, culture, processes, and systems of this new breed of company." —John Hagel, The Center for the Edge Chosen by Benjamin Netanyahu, Prime Minister of Israel, to be one of Bloomberg's Best Books of 2015