Innovation for addressing a pre-existing demand for a temporary period
Adapters: Deliver the same products or services but likely with fewer resources
- Restaurants creating outdoor dining and consumer-goods
- Reckitt Benckiser ramping up production of Lysol disinfectant spray to keep up with global demand
- Flour, a bakery group based in Boston, has nine locations but couldn’t balance the demand for baked goods across its restaurants when they experienced changes in foot traffic under COVID-19 restrictions. In response, it centralised baking to increase the quality and consistency of food provided to customers with a much smaller workforce.
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Innovation for addressing a pre-existing demand for a sustained period
The Optimiser: Reconfigure resources to satisfy existing sustained customer demand, by increasing the efficiency by which they deliver these products and services.
- Ikea, which had previously invested in augmented reality to help customers choose furniture without physi...
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