The multinational and global corporation - Deepstash

The multinational and global corporation

The strategy of the multinational corporation and the global corporation differs:

  • The multinational corporation operates in several countries and adjusts its products and practices at a relatively high cost.
  • The global corporation operates with constancy as if the whole world were a single entity. It sells the same things in the same way at low relative costs.

The world's needs and desires have been irrevocably homogenised, making the multinational corporation obsolete.

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