Vindication of the Model T

Customers will prefer the world standardised products if a company forces costs and prices down while pushing quality and reliability up. For example Henry Ford (Model T), South Korea (televisions sets), Malaysia (microcomputers), Singapore (optical equipment), etc.

Large companies in a single nation or city don't standardise everything they make. They have product lines and multiple distribution channels. Although companies customise products for a particular market segment, they know they will succeed in a homogenised world because a market segment in one country is seldom unique.