The purpose of a business is to draw and keep a customer - Deepstash

The purpose of a business is to draw and keep a customer

An ancient dictum of economics states that things are driven by what happens at the margin, not at the core. That means in ordinary competitive analysis, what's important is the marginal price, not the average price. What counts in commercial affairs is what happens at the cutting edge.

Companies willing to adapt to and capitalise on economic convergence can make distinctions and adjustments in varied markets. Conversely, companies that do not adapt to the new global realities will be consumed by those that do.

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Synergy, that's what working with others is all about.

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