Community-as-a-Service

Community-as-a-service is the phenomenon where access to a group of people is valuable enough that it can be considered a marketable product.

Every community-as-a-service comprises two elements: 

1. A founder (or founders) who creates original conte...

The value that community members derive from community-as-a-service type business can be broken down into:

1. Learning from the content creator: the direct transfer of knowledge and skills from the creator of the community to the audience.
2. Learning from th...

1. Form the a community’s Identity: Carefully choose 10 potential members who fit the community identity you envision. They’ll set the standard of quality and the tone for everyone else.
2. Earn Trust: The members can’t trust a community that doesn’t yet exist, but they can t...