Community-as-a-service
Community-as-a-service is the phenomenon where access to a group of people is valuable enough that it can be considered a marketable product.
Every community-as-a-service comprises two elements:
- A founder (or founders) who creates original content that a community can gather around
- The community members who come for the original content, but stay for several reasons we’re about to explore
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The value that community members derive from community-as-a-service type business can be broken down into:
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