10 Lead Generation Tactics That Work (With Examples)

Find authoritative sites you can write for. This should be relatively easy if you’re familiar with your niche. Then you can piggyback off a big site’s ‘authority’ to rank for competitive and high-volume topics that you’d struggle to rank for on your site. You can then turn that traffic into leads by linking to a content upgrade from the guest post.

Written content is not the only type of content you can create and rank to generate leads. You can create free tools too. This is especially powerful if you’re a software-as-a-service (SaaS) company. Scale down the paid version of your tool and offer it for free. 

There are plenty of businesses out there who have the audience you want. Find them and collaborate with them. Work with them to create valuable content for their audience. It can be a webinar, an eBook, a blog post, a YouTube video or even a course. In return, you get exposure to their audience and can drive traffic to your website.

Are you already working with another brand on a webinar? Go the extra mile, work with more brands/influencers and create an entire event

Crowdsource expert content and turn it into a valuable resource for your target audience.  

• Create a summit related to what you sell. 
• Reach out to a bunch of influencers, interview them and record these interviews. 
• Set a date for your summit. 
• Get people to register and attend the summit.
• Deliver the recorded interviews over a period of 3—5 days.

Give away something your target audience wants. Most of the time, that’s your product. 

When done well, giveaways are a powerful lead generation tactic.

Promote the giveaway. Marketing a giveaway campaign is similar to content promotion—sending it to your email list, posting it on your social media, sharing it on communities, working with influencers, and so on. 

The homepage usually has the most traffic out of all pages on s site. It makes sense—after all, your homepage is linked to from every other page. It’s also the “face” of your website. A certain percentage of people who entered from another page will likely click through to your homepage and check it out. Use your homepage for explaining your value proposition.

A caveat: don’t just jump straight into this tactic because you’ve seen your favorite internet marketers do this. It depends on your strategy—it could be a good idea if you want more leads and sell via your email list. 

According to Nielsen, 92% of people trust recommendations from friends and family over any other type of advertising. This makes leads generated from word-of-mouth one of the highest quality leads you can get. 

A referral program “nudges” these satisfied customers by providing them with incentives. It assumes that incentives are a good enough reason for them to tell their friends. And these incentives are offered to both the referrer and the referee. 

• Target video topics with search traffic potential: Target video topics that have both search traffic and business potential.
• Create a video that deserves to rank: Watch times are important. Your video needs to be entertaining, informative and captures the attention of your audience. Script your videos so you can keep on video on-point. Edit them smartly for high engagement.
• Capture leads: Using YouTube’s end screen features, add the link to your landing page/lead magnet at the end of your video. Add it to your description. Write a comment linking to your landing page and pin it.

Retargeting allows you to target visitors who have left your site. Most ad platforms generate a code that you can add to your site. When a visitor visits your site, the code will drop an anonymous cookie in the visitor’s browser. 

When the visitor leaves your site, the cookie allows your ad platform to show them your ad. 

Retarget people who have visited certain pages & send them to a landing page with an offer to sign up. Make it enticing by giving them something beneficial in return.

Send your retargeted audience to different landing pages with different offers & see which performs the best.