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The Ultimate Guide to Copywriting
Copywriting is content writing to make a sale. It is precise, effective, & revolves around creative problem-solving. Copies driving conversions while creating meaningful experiences for the target audience.
The features, the benefits, & the price of a product help determine whether a consumer is willing to convert. Copy is the way you communicate value to these potential customers.
How Does Copywriting Differ from Content Marketing?
Content marketing can have different less direct goals, like educating, amusing, or building brand awareness.
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MORE IDEAS ON THIS
Use Copywriting to Solve the Pain Points
When you write copy, it’s tempting to focus on the good stuff like how awesome your product is or how much your current customers love you.
However, customers aren’t looking for a product or service because everything is sunshine and rainbows — they’re looking for a solution to a problem. T...
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Leverage Social Proof
When we see that someone else has had a good experience with a service, we want to enjoy the same, and we trust info that comes from other users more than info that comes directly from brands.
- Use social proof to inspire your copy: Reviews & customer surveys can help y...
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Get to Know Your Audience
Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.
Once you have your buyer persona outlined, dig a little deeper by ...
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Stress Your UVP (Unique Value Proposition)
Your copy needs to focus on what sets you apart, or your unique value proposition. Your UVP should be laser-focused on explaining why you are the right fit for your specific audience.
You don’t have to be good at everything. Rather than focusing on all the amazing things you do, take the ti...
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Use the Right Tone for Copywriting
Writing well is about more than choosing the right words. Tone, or the attitude your writing uses, gives your writing far more context than just the words you choose. It tells prospective customers if you are fun-loving, serious, quirky, or uber professional.
The tone needs to be adjusted...
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Delete the Fluff
When you write copy, every single word must serve a purpose. If it doesn’t educate, stress a benefit, or build a connection, it needs to go.
Here are a few common words and phrases to ditch when writing copy:
- That
- In order to
- Maybe
- Very
- A little
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Testing Your Copies
Part of the copywriting process is figuring out what resonates with your prospects. Always A/B test your copy.
Don’t test drastically different versions of your copy. Test one or at most two element changes & see which drives the most conversions.
Then test again wit...
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