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Similarity
An Object shares the similar feature or characteristics like:
- Shape
- Size
- Color or Texture
- Dimensions & Orientation
... which are recognised as a group.
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Proximity
It means nearness in the space between the shapes and objects which feels like relative to each other.
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Common Fate
If the elements in the designs move in a similar direction we perceive them are one group.
The movement can be communicated in a static design or using motion design.
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Closure
Gives the hidden connection in the design which triggers the shape between the gaps in space and elements used on that canvas.
Our brain sees the things a whole rather than in a parts of whole. Based on this psychology we create the design with some parts of shapes and obje...
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Figure & Ground
A figure can be noticed based on its grounds like back and foreground. Usually the bigger area in the figure is assumed as a Background.
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Focal Point
It draws the viewer’s attention to a particular element in the design.
Focal Point is also called as Emphasis , its primary act is to make all the elements lead viewers towards a Focal point.That point can be wherever in the Figure.
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Continuity
When elements are arranged in such a way in a symmetric manner like a line that minimizes viewers’ abruption towards design.
Our Human eyes move from one object to another if it is arranged in a line or path.
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CURATED FROM
IDEAS CURATED BY
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Related collections
Other curated ideas on this topic:
Key elements of innovation design brief
- Problem hypothesis: summarizes a situational or contextual analysis of the proposed problem and target end-user population.
- Stakeholder map: key individuals or groups that have a stake in, directly influence, or are impacted by the assumed problem.
Eclectic design
The eclectic design identifies itself as a culture rich interior style.
Neutral color palette mixed with a few accent colors bring life to your house, while perfectly balancing color and texture. Another feature to be taken into account is the mix of new and old.
Anchoring Bias
A common occurrence of heuristics in which we use an initial starting point as an anchor that is then adjusted to yield a final estimate or value.
Example: estimating the value of an object based on the common price of similar objects.
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