Use Copywriting to Solve the Pain Points

When you write copy, it’s tempting to focus on the good stuff like how awesome your product is or how much your current customers love you.

However, customers aren’t looking for a product or service because everything is sunshine and rainbows — they’re looking for a solution to a problem. Those problems are pain points, and they should be the main focus of your copy.

According to copywriter Rose Crompton, there are six main pain points customers face:

1. Financial
2. Risk and trust
3. Ease and convenience
4. Productivity and time
5. Processes and journey
6. Communication and support