Why Are Meta Descriptions Important?
Meta tags (including meta descriptions) are used by the Google algorithm, which helps determine what pages should rank well for certain keywords.
If you’re using meta descriptions properly, you have an opportunity to add a meta tag that isn’t in your content.
Meta descriptions help:
- Increase CTR, which in turn will boost your conversions & sales.
- Improve indexing so you rank higher on SERPs.
- Make it easier for visitors to find the content they’re looking for without scanning page titles or meta tags.
Meta descriptions can also show up on social media sites when a link is shared.
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Tips for Writing Great Meta Descriptions (contd.)
- Include Keywords in Your Meta Descriptions: It’s important to include keywords in meta descriptions - it helps search engines understand the page & better rank your content, & reassures users that the page covers the topic they are interested in.
- Implement Structured Data: Structured...
#5-#6
- Keyword Frequency: Keyword frequency means how many times your chosen keywords appear on the web page. It is an important part of SEO content. Avoid on-page optimization mistakes, like keyword stuffing, excessive keyword insertion, & header tag stuffing.
- Page Links: Link to relevant ...
#3-#4
- Content: Target keyword phrases. Avoid stuffing keywords & over-optimization. Put the keyword in your headline, & make sure that it reads smoothly. Write a compelling introduction. Understand the reader, then niche down & focus on a particular problem that they are struggling with.
- ...
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