A/B Testing Checklist to Get Started
- Decide what feature you want to test.
- Create two versions of the same ad, landing page, app, etc.
- Decide how long your test will run. I suggest at least two weeks, but it may be longer or slightly shorter depending on your traffic and industry.
- Choose a testing tool to help you run your test (more on that later).
- Launch!
- After a couple of weeks, take a look at the results. Which version won?
- Rinse and repeat. A/B testing is most effective when done continually.
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A/B testing
A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.
The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in p...
How Does A/B Testing Work?
A/B testing works by randomly showing two versions of the same asset (ad, website, pop-up, offer, etc.) to different users. The random part is important because this provides more accurate information without skewing the results.
One version is the “control” group, or the version already i...
How Do You Plan an A/B Test?
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
- headlines
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