Write and design to convert leads
MORE IDEAS FROM THE ARTICLE
Focus on telling a story
With content writing, you want to find creative ways to inform and entertain your audience. But you also want to ensure your post is SEO-friendly, that readers will engage with it and that your content drives conversions. Because the fact is: brands that develop well-planned and researched content generate real results.
Hook your readers right away
Cover the topic in-depth
Settle on a readability level
Avoid giant paragraphs and long sentences
Keep your tone of voice consistent
Add relevant links
Ensure you are using the correct keyword strategy
Come up with an optimized headline
Finish on the right tone
Put the reader first
On-page SEO, also known as on-site SEO, is the practice of optimizing the content on your page (both the written word and the HTML source code) to make it as discoverable as possible.
You want to make it easy for Google, Bing, and other search engines to understand the material on the page to pair it with relevant search queries.
An on-page SEO strategy essentially organizes the content on the page so that search engine crawlers going over the material know what they’re looking at and can categorize the page appropriately.
Evergreen content is a type of content that targets topics that typically retain consistent interest over time.
1. It focuses on timeless advice rather than specific or timely information. In other words, it delivers information almost everyone in your audience would care about at some point.
2. Such content also religiously matches the user intent.
3. It delivers broad but generic information about the topic.
It refers to the use of complete sentences and other natural-sounding phrases and verbal units in search queries and how those queries are interpreted by search engines using artificial intelligence algorithms
Most internet searches were based on keyword phrases, such as “Thai food” or “long-haired dog breeds.”
Conversational searches use grammatical and syntactical patterns that closely resemble the way people talk. The result is a search experience that’s more organic and appealing to the average searcher.
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