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Write and design to convert leads
Keep your tone of voice consistent
Add relevant links
Cover the topic in-depth
Focus on telling a story
With content writing, you want to find creative ways to inform and entertain your audience. But you also want to ensure your post is SEO-friendly, that readers will engage with it and that your content drives conversions. Because the fact is: brands that develop well-planned and researched content generate real results.
Finish on the right tone
Put the reader first
Settle on a readability level
Avoid giant paragraphs and long sentences
Hook your readers right away
Ensure you are using the correct keyword strategy
Come up with an optimized headline
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