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Lookback Window
A lookback window describes how far back you want to trace visits of your users.
By default, Google Analytics gives you a lookback window of 30 days. This means that it will only take into consideration visits made by your users 30 days before the ultimate conversion.
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Conversion
Unless restricted, Google Analytics will calculate the conversion path of ALL of your conversion goals in your Google Analytics account.
This default option is not entirely helpful since it mixes all of your goals together, ranging from goals that represent the ultimate purchase to goals th...
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Visit Nodes
Each of the “visit node” represents each visit your user/s conduct on your website between the beginning of your lookback window and the occurrence of the conversion.
The amount of visits in this timeframe is called a “path length”, and the time between th...
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Attribution Reporting in Google Analytics
In Google Analytics, there are two sections that can tell you about your Attribution performance. The "Multi-Channel funnels" feature technically does not use Attribution model for analysis. The "Attribution" section utilizes Attribution modeling to help you understand value of each Channel.
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Conversion Path
A conversion path describes a series of visits User/S make to your Website. By default, Google Analytics gives you a Lookback window of 30 days. This means it will only take into consideration visits made by users 30 days before conversion. Nodes represent each visit and the time between the firs...
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Interaction Type
If you have Google Ads integrated with your Google Analytics account, you will see an additional option in some of the settings that are called “interaction type”.
This is because, with Google Ads integration, Google Analytics will also take into account any actions on the Google Ads platfo...
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Using Google Analytics for Attribution Modeling
Key Issues
- Key concepts that you need to know about attribution modelling in Google Analytics before conducting any analysis.
- How to read multi funnel reports and attribution modelling reports in Google Analytics.
- How to set up custom attrib...
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Why Is A/B Testing Important?
- When you see what types of content your audience responds to, you gain insight into who your audience is & what they want.
- A/B tests help to increase conversion rates. Knowing what works gives you data that helps you streamline the conversion process...
How to do a Digital Declutter
- Set aside a 30-day period during which you will take a break from optional technologies in your life. Work email is not optional. Twitter probably is.
- During this break, explore and rediscover activities and behaviors you find satisfying and meaningful.
Redefine leisure and breaks
Batch tasks into 45 - 90 minutes depending on the complexity and how much you want to get done.
After your work window is over, take a short 15-minute break to drink water, check your phone, get a snack, or just move around. Then get back to a completely different task tha...
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