How to collect social proof
There are five avenues startups can tap to collect social proof:
- Product reviews.
- Testimonials.
- Public relations and earned media.
- Influencers.
- Social media and community.
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Leverage Social Proof
When we see that someone else has had a good experience with a service, we want to enjoy the same, and we trust info that comes from other users more than info that comes directly from brands.
- Use social proof to inspire your copy: Reviews & customer surveys can help y...
Consideration
GOAL
Provide your potential customer with more detailed information to set you apart from the competition and help build their trust and confidence in your brand.
STRATEGIES
SOCIAL PROOF
- Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.
- People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.
- Humans are social by n...
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