Learn more about startup with this collection
How to start a successful business
How to build a strong team
How to market your business
How to collect social proof
There are five avenues startups can tap to collect social proof:
- Product reviews.
- Testimonials.
- Public relations and earned media.
- Influencers.
- Social media and community.
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MORE IDEAS ON THIS
Social proof for SaaS
Depending on the type of SaaS product or service you’re selling, you’ll either be selling to an individual or to a business. The strategy remains the same, but the channels will vary slightly.
The most effective way to generate social proof for SaaS products is through positive reviews fro...
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How businesses use social proof
Have you ever stopped to check out a restaurant because it had a large line of people out front? That wasn’t by chance.
It’s common for restaurants to limit the size of their reception area. This forces people to wait outside, and the line signals to people walking past that the restaurant ...
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Social proof for e-commerce brands
E-commerce brands will typically sell directly to an individual through ads, but because anyone can purchase an ad, you’re going to need to signal trust in other ways. The most common way we see e-commerce brands building social proof is by nurturing an organic social media following on Instagram...
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Social proof for B2B
People love to compare themselves to others, and this is especially true when it comes to the customers of B2B businesses. If your competitor is able to get a contract with a company that you’ve been nurturing for months, you’d be upset (and want to know how they did it).
Therefore, B2B so...
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Related collections
Other curated ideas on this topic:
Leverage Social Proof
When we see that someone else has had a good experience with a service, we want to enjoy the same, and we trust info that comes from other users more than info that comes directly from brands.
- Use social proof to inspire your copy: Reviews & customer surveys can help y...
SOCIAL PROOF
- Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.
- People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.
- Humans are social by n...
Social compliance and Social proof
Social compliance refers to how we respond to people in authority or to those who have the appearance of competence and expertise.
Social proof refers to how we look for cues around us to know how to behave. This can be easily used against us by manipulating our environment t...
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