People may think companies become successful because of software engineering transformation.
However, product management and product organisation play a bigger role, where product managers are more like mini-CEOs for a product. The digital transition is a business-model transformation across all parts of the business.
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It may seem essential for software to become the core of a business model for a broad cross-section of companies. For example, among industrial companies, 38% say they aspire to generate over 50% of revenues within the next three years from digital technologies.
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