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The importance of networking in podcasting
How to grow your podcast audience
How to monetize your podcast
Once you have set goals, conduct research on your target audience.
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You need to publish content regularly. A content marketing calendar can help you track your content and when, where, and what should be published.
Consider content management system tools (CMS) to create, manage, and track your content.
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A content marketing plan should be trackable. Consider how you will measure the results of your content marketing ahead of time.
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A business-to-business (B2B) content marketing strategy is a guide that helps you communicate your business goals, determine the type of content you need, and define the best-suited distribution channels for accomplishing your goals.
A documented content strategy will help to avoid:
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Any content strategy requires setting goals. For example, your goals may be creating brand awareness or increasing the size of your subscriber audience.
The SMART goals framework can be helpful.
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Consider what makes your product unique and why your customers should support you.
Provide a suitable content format for where your customers are.
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It is important to keep your long-term marketing strategy in mind. Track your successes & failures & steer your content strategy in different directions to appeal to your target audiences in other ways, adjust assets for better organic reach, & improve conversion rates.
Note what works & ex...
Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.
Once you have your buyer persona outlined, dig a little deeper by ...
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