Define your target audience
Once you have set goals, conduct research on your target audience.
- Who are you creating content for?
- What problem will your content solve for your audience? A RACE framework can help you document your company's actions to draw, engage, and convert clients. (Reach, Act, Convert, Engage)
- How many audiences are you targeting?
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Step 5: Adjust Your Content Marketing Strategy
It is important to keep your long-term marketing strategy in mind. Track your successes & failures & steer your content strategy in different directions to appeal to your target audiences in other ways, adjust assets for better organic reach, & improve conversion rates.
Note what works & ex...
Get to Know Your Audience
Start by creating a buyer persona, or a fictional representation of your ideal customer. This will outline who your audience is, including their demographics, job title, location, age, and general information about income.
Once you have your buyer persona outlined, dig a little deeper by ...
How Do I Get Started with Inbound Marketing?
- Set SMART goals – Define what “success” is to you in order to guide your strategy.
- Define your ideal customer – Create
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