Define your target audience - Deepstash
How to Develop a Content Marketing Strategy in 6 Steps

How to Develop a Content Marketing Strategy in 6 Steps

allbusiness.com

32

Keep reading for FREE

Define your target audience

Once you have set goals, conduct research on your target audience.

  • Who are you creating content for?
  • What problem will your content solve for your audience? A RACE framework can help you document your company's actions to draw, engage, and convert clients. (Reach, Act, Convert, Engage)
  • How many audiences are you targeting?

77

151 reads

Conduct a content audit

A content marketing plan should be trackable. Consider how you will measure the results of your content marketing ahead of time.

  • Assess your content strategy from various sides - what's working, what needs improvements.
  • Choose ways to track your content's performance. Any goals should have a key performance indicator (KPI).
  • Consider using analytics tools to assess the performance of your content.
  • Assess how your competitors are doing.

73

100 reads

Define your brand identity, content type, and format

Consider what makes your product unique and why your customers should support you.

Provide a suitable content format for where your customers are.

  • Top of the funnel (TOFU): blog posts, "how-to" guides, infographics, checklists, ebooks, video tutorials.
  • Middle of the funnel (MOFU): Lead content, such as product overviews, tutorials, webinars.
  • Bottom of the funnel (BOFU): Customer-generated content that contains case studies, customer reviews.

85

118 reads

Define your goals

Any content strategy requires setting goals. For example, your goals may be creating brand awareness or increasing the size of your subscriber audience.

The SMART goals framework can be helpful.

  • Specific. Goals should be clear.
  • Measurable goals allow you to track the performance of your content.
  • Attainable. Goals should be achievable.
  • Relevant. The goal should align with other company goals.
  • Time-bound. Set specific dates for achieving your goals.

76

160 reads

Content marketing strategy

Content marketing strategy

A business-to-business (B2B) content marketing strategy is a guide that helps you communicate your business goals, determine the type of content you need, and define the best-suited distribution channels for accomplishing your goals.

A documented content strategy will help to avoid:

  • misunderstanding within a team,
  • wasting time creating content that nobody sees,
  • inability to track and evaluate weekly/monthly/quarterly/annual results.

73

462 reads

Choose a content management system

You need to publish content regularly. A content marketing calendar can help you track your content and when, where, and what should be published.

Consider content management system tools (CMS) to create, manage, and track your content.

69

136 reads

Define your distribution channels

  • Choose how to deliver content to your audience. Distribution channels should be based on your business goals, content marketing goals, and platforms where you can best reach your target audience.
  • Don't publish the same narrative on multiple platforms. Instead, adapt your content for each medium.
  • Consider adding outside channels to your content strategy, such as speaking/events and guest posts in third-party publications.
  • Consider alternative ways to promote your content.

73

88 reads

CURATED BY

sarahmoren

Jewellery designer

Ready for the next level?

Read Like a Pro

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

Stars

5,740 Reviews

App Store

4.7

Stars

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

FAQ

Claim Your Limited Offer

Get Deepstash Pro

BLACK FRIDAY

75% OFF | 1-Year Pro Subscription

Claim Offer