Learn more about business with this collection
Conflict resolution
Motivating and inspiring others
Delegation
5-step marketing method
This method is based on offering people some perceived value in return for their resources.
Steps:
- Research market opportunities
- Choose a target market
- Decide on a unique positioning
- Implement marketing tactics
- Evaluate the results
These steps form a circular process that can be repeated to adapt to new market conditions.
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Marketing types
- Responsive marketing -- it's about identifying and fulfilling pre-existing needs.
- Anticipative marketing -- it's about recognizing trends in society and building products that fulfill newly emerging needs.
- Need-shaping marketing
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Make a plan
Creating a marketing plan is critical for the success of any company. The plan doubles as an alignment tool because it enables managers to brainstorm ideas and communicate shared visions and goals with one another.
What to include in the plan
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Marketing
Marketing is the art of identifying and fulfilling consumer needs.
All kinds of organizations face marketing problems:
- Corporations fight for market share and revenue
- Universities compete for students
- Politicians cultivate their public image to ge...
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5 steps to turn into a marketing success
- Research market opportunities
- Choose your target market carefully
- Decide on a unique positioning
- Implement marketing tactics, and
- Audit the results.
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