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Multilingual support - speaking in your customer's language - can benefit a company.
Research shows that 75 per cent of customers want to buy from brands that offer product information in their own language. While a company cannot offer all information in every language, extending the communication of the essential aspects in the native language can increase customer satisfaction.
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Speaking in a customer's language offers various benefits:
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A brand needs to be aware of the various methods through which one can incorporate multilingual support.
Methods include:
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