Multilingual Support: Speak Your Customer’s Language - Deepstash
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Multi-language support

Multi-language support

Multilingual support - speaking in your customer's language - can benefit a company.

Research shows that 75 per cent of customers want to buy from brands that offer product information in their own language. While a company cannot offer all information in every language, extending the communication of the essential aspects in the native language can increase customer satisfaction.

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The importance of multi-language customer support

Speaking in a customer's language offers various benefits:

  • It increases sales. Almost 74% of customers will buy again if a company offers after-sales service in their native language.
  • Access to a wider market. Nearly 70% of customers worldwide offered positive feedback when brands provided multilingual customer services.
  • Speaking in a customer's language earn their loyalty and trust that could result in long-term benefits.
  • Multilingual support can prevent misunderstandings that could arise from miscommunication.

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How to adopt multilingual support

A brand needs to be aware of the various methods through which one can incorporate multilingual support.

Methods include:

  • translation tools
  • hire talent
  • localise important pages
  • multilingual chatbot support. Chatbots can cut operational costs by about 30 per cent.

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CURATED BY

ronale

Systems Programmer

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