The importance of multi-language customer support

Speaking in a customer's language offers various benefits:

• It increases sales. Almost 74% of customers will buy again if a company offers after-sales service in their native language.
• Access to a wider market. Nearly 70% of customers worldwide offered positive feedback when brands provided multilingual customer services.
• Speaking in a customer's language earn their loyalty and trust that could result in long-term benefits.
• Multilingual support can prevent misunderstandings that could arise from miscommunication.