Manage relationships

The success of designers relies on cross-functional collaboration and understanding. Prevent an us-versus-them dynamic that traditionally occurs between designers and the organisation.

The tools

Explore various ideas to encourage a cross-functional culture. During recruitment, ensure that designers have the skill and desire to integrate with others. Train designers on business skills.

The goals

Focus on integrating and supporting your top design talent as they can deliver tenfold the business value of an average colleague. Understand what motivates them and help them thrive.