It takes many functions to bring a product or service to market. You will need to influence the other functions daily to ensure that they work harmoniously. From the start, form alliances with colleagues across the organisation. Offer your guidance and reassurance for working with design teams.

The tools

Create a shared language to help in new ways of working together and reduce the risk and cost of the project.

The goals

Fostering frequent iteration across functions will enable timely user-led products and services. Focusing on strategic relationships will help ease potential obstacles.

The task of the chief design officer (CDO) is often less defined than other established C-suit positions.

The position provides the opportunity to create unmatched value. However, it also presents unique challenges, such as the ability to switch between analytical and creat...