The agency model is outdated

The set-up of agency creative departments has not really changed over the last twenty years. The agency model was an innovation of the 1870s and is severely outdated. It might be too late for innovation to save the creative department.

James Moody defines innovation as the process of technological change. The outcome of innovation is invention. For example. The smartphone is a nice invention but the process of innovation is creating the idea, then making and selling it, then getting people to use it, etc. Innovation is involved in all the processes.

Start-ups and the technology industry offers better salaries and more perks than agencies. They provide better work cultures and understand a clear value proposition:

• Their company has a clear purpose and mission 
• They respect your time and life outside work 
• Profession...