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How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
The “What Is” Pillar Page
To tap into this desire to learn more, a pillar page can serve as a definitive examination of a subject — a highly useful stand-alone resource that links to related cluster pages and develops aspects of the subject in greater detail. In many ways, it is authoritative, like a guide page.
If you develop a page that matches a widespread interest and build a case for its importance, you have created a great way to drive organic traffic to your site. The traffic becomes a top-of-the-funnel flow that eventually can be won over as valued customers with the right conversion strategy.
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Benefits of Pillar and Cluster Pages
- Increased engagement: Well-organized content makes it very user-friendly for viewers, driving up engagement.
- Longer session durations: Since the pillar-cluster pages are interlinked, it tends to keep visitors on the site longer, driving...
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The "Guide" Pillar Page
A “guide” pillar page strives to be the ultimate authority on a subject. It serves to establish your authority in a field or subject matter, builds your brand, & helps establish trust with a particular audience.
The guide pillar page gives a comprehensive overview of a topic that makes it a...
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The “How-To” Pillar Page
A “how-to” content pillar page tells you how it is done. You can help your intended market solve problems or find ways to improve the processes needed in their job functions.
If you have a solution or tool to fix a problem, it can be worked in discretely and embraced if you have successfull...
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Create Stronger Content Pillar Pages
Content marketing is one of the best ways to connect with your target audience, establish your company's authority and brand, and build the kind of trust that lets you lead people down the sales funnel to become converted customers.
One of the most effective ways to organize yo...
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What Is a Pillar Page?
In effect, a pillar page is a hub or basis on which the cluster pages are built. It provides a comprehensive overview of a topic but leaves room for more detailed coverage of the topic in the cluster pages, which typically focus on a particular aspect of the topic, often a keyword.
Pillar p...
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The "Guide" Pillar Page
A “guide” pillar page strives to be the ultimate authority on a subject. It serves to establish your authority in a field or subject matter, builds your brand, & helps establish trust with a particular audience.
The guide pillar page gives a comprehensive overview of a topic that makes it a...
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