The “How-To” Pillar Page - Deepstash
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The “How-To” Pillar Page

A “how-to” content pillar page tells you how it is done. You can help your intended market solve problems or find ways to improve the processes needed in their job functions.

If you have a solution or tool to fix a problem, it can be worked in discretely and embraced if you have successfully addressed your customers’ pain points and offer a lot of good, useful information. Well-illustrated, step-by-step tutorials are often used in these kinds of pillar pages.

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Benefits of Pillar and Cluster Pages

  • Increased engagement: Well-organized content makes it very user-friendly for viewers, driving up engagement. 
  • Longer session durations: Since the pillar-cluster pages are interlinked, it tends to keep visitors on the site longer, driving...

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The “What Is” Pillar Page

To tap into this desire to learn more, a pillar page can serve as a definitive examination of a subject — a highly useful stand-alone resource that links to related cluster pages and develops aspects of the subject in greater detail. In many ways, it is authoritative, like a guide page.

If ...

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The "Guide" Pillar Page

A “guide” pillar page strives to be the ultimate authority on a subject. It serves to establish your authority in a field or subject matter, builds your brand, & helps establish trust with a particular audience.

The guide pillar page gives a comprehensive overview of a topic that makes it a...

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Create Stronger Content Pillar Pages

Content marketing is one of the best ways to connect with your target audience, establish your company's authority and brand, and build the kind of trust that lets you lead people down the sales funnel to become converted customers.

One of the most effective ways to organize yo...

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What Is a Pillar Page?

What Is a Pillar Page?

In effect, a pillar page is a hub or basis on which the cluster pages are built. It provides a comprehensive overview of a topic but leaves room for more detailed coverage of the topic in the cluster pages, which typically focus on a particular aspect of the topic, often a keyword.

Pillar p...

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

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The “What Is” Pillar Page

To tap into this desire to learn more, a pillar page can serve as a definitive examination of a subject — a highly useful stand-alone resource that links to related cluster pages and develops aspects of the subject in greater detail. In many ways, it is authoritative, like a guide page.

If ...

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