The “How-To” Pillar Page

A “how-to” content pillar page tells you how it is done. You can help your intended market solve problems or find ways to improve the processes needed in their job functions.

If you have a solution or tool to fix a problem, it can be worked in discretely and embraced if you have successfully addressed your customers’ pain points and offer a lot of good, useful information. Well-illustrated, step-by-step tutorials are often used in these kinds of pillar pages.