How B2B influencer marketing works
In B2B influencer marketing from the senior leadership level, interesting information on social media platforms can provide a unique experience.
Your viewpoint can be promoted on topics you have expertise in and help you reach a targeted and engaged audience.
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While guest posting allows you to create content for someone else’s audience, influencer marketing results in original content by a blogger or social media personality who recommends your digital products to his or her audience.
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Up to now, you may have focused on blogs on LinkedIn or Medium or use a monthly newsletter. But a successful B2B influencer needs more thought and an organised plan.
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