Ideas from books, articles & podcasts.
There are more effective ways to reach the right decision makers than growing LinkedIn followers and social media posts.
Influencer marketing continues to thrive. Most people think of social media influencers as teenagers on TikTok or beauty experts on Instagram. However, a growing ...
Consumers increasingly rely on ratings and personal reviews. As a result, a negative review on Google or Yelp can pose severe consequences for a B2C business.
This is true for a B2B too. People are often influenced by their peers' opinions and less by elaborate marketing campaigns. Reaching...
In B2B influencer marketing from the senior leadership level, interesting information on social media platforms can provide a unique experience.
Your viewpoint can be promoted on topics you have expertise in and help you reach a targeted and engaged audience.
Up to now, you may have focused on blogs on LinkedIn or Medium or use a monthly newsletter. But a successful B2B influencer needs more thought and an organised plan.
How to design and implement a comprehensive social media campaign:
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