Designing the Customer Journey to be a Methodology
A methodology presents a form of levelling the customer, so not everyone has to start from the beginning. A success milestone is something meaningful for a customer to achieve; when a real value is perceived. To benefit from a defined customer journey we needed a strict way to assess if the customer had achieved it or not.
We set a group of actions the customer had to carry out inside the software, and minimum values for certain KPIs the customer should achieve.
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