Ideas from books, articles & podcasts.
Show Product Dev how their hard work impacts real people. Share customer stories and anecdotes. Share your numbers and stats. Celebrate successes.
Too often, Dev is removed from the effects of their work. They don’t get to see the end users succeeding. They don’t see how what they do makes peoples’ lives better.
This is a vital element to engagement and a big part of enjoying what you do.
So give Dev credit where it’s due, and introduce them to the customers they’re really working for.
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Which means that the company benefits, because you’re effectively maximizing lifetime value (aka. minimizing churn), which leads to growth.
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Churn can most basically be defined as resources lost in a given period of time. Typically it’s referring to users or revenue lost and is usually represented with either a percentage or dollar amount.
For example, if you had a 5% monthly user churn rate, that means each month 5% of your cus...
Customer Success Managers are responsible for developing a positive and trusting relationship with the client. This is a unique role that is a hybrid of customer service and sales.
When keeping up with your customer's value, it is important to communicate with them in a wa...
published 5 ideas
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