Mastering The Elevator Pitch
Imagine you are in the elevator with a person that can change the game for your business. You have a very limited window of time to take advantage of this opportunity.
In just two sentences, you should be able to articulate what your company does and why anyone should care. Also, people can tell from your delivery if you are sincere in your message, and they are subconsciously judging whether you believe in your own pitch. While your pitch is just the start, people will decide if they want to do business with you based on your pitch.
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