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Persuasive storytelling

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How to use storytelling to influence and persuade

How to create a compelling narrative

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Persuasive storytelling

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Look for Extreme Bets

Most writing will never be read by anyone. Of what remains, the vast majority will stay confined to the narrow corner of the internet they were birthed into.

But a few pieces will travel widely. It only takes a few such pieces to build a career.

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Your Audience is Your Most Valuable Asset

Your Audience is Your Most Valuable Asset

Success as a writer depends almost entirely on having a critical mass of people who want to read what you write.

A good general principle is not to try to sell anything (including writing a book) until you have 5000 regular readers. If that sounds like a lot, it should! Get...

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198 reads

Write What You Like to Read

Emulate the writing you enjoy reading. There are two reasons for this:

  • First, it’s next-to-impossible to write well in a style you don’t enjoy. A good piece to write is something you would choose to read.
  • Second, imitation can be a starting point for creative success.

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114 reads

Don’t Write Alone

Success as a writer means navigating the ever-changing sea of systems, social media networks, and outlets people use to find success. 

While marketing alone won’t make you successful as a writer, it’s also true that an absence of this knowledge can be fatal.

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130 reads

You May Never Feel “Smart Enough”

Two factors influence this insecurity. 

  • The first is that your taste inevitably outstrips your ability. You can always appreciate writing that is better, smarter, more thorough and incisive than your own. You get better as a writer—but improve even more as a reader. Th...

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98 reads

Don’t Worry About Quality Until You’ve Written 100 Essays

Many writers obsess over their style when they haven’t produced enough to have one yet.

One hundred essays is probably a good benchmark to hit before worrying about whether what you’re writing is good or not. Writing this much will also get you over your inhibitions...

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137 reads

Use Writing to Build Indirect Opportunities

It is rare to achieve success solely from writing.

However, writing can be a good tool for leveraging other opportunities. Sometimes that means landing a more prestigious job, getting on a cool start-up, or just meeting cool people. Being an engineer, accountant, or manager who also writes ...

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107 reads

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Create memorable writing

With so much content on the internet, few get noticed. When you do get noticed, it's another accomplishment to have your words read. But you only really build a career as a writer when your audience remembers you.

Clichés seldom create memorable writing. One cliché...

Changing tastes allow for progression

The Internet won't replace everything, and one day something else will replace the Internet. Then we will all be used to it, and we will miss it when it's gone.

If taste were not easily changeable and people only liked what they have always liked, we could never develop a taste for som...

Everlasting Good Health - Day 132

  • It's dangerous to have faith in what you do not control. But your own reasoned choice? Well, for now that is in your control. Therefore it is one of the few things you can have confidence in. It's the one area of health that can't suddenly be given a terminal diagnosis. It's the only one tha...

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