• Online marketing strategies have become very sophisticated. The Internet uses a huge amount of data collected from clicks to produce a taste fingerprint for every consumer that uses a Web site or app.
• Customer reviewing is lay expertise and not t...

With the Internet, we do not see reality. We're seeing what the algorithms want us to see. We spend half our days in the digital mall without borders doing work and errands.

Digitalization promises to absorb existing technologies, from paper and vinyl to maps, newspapers,...

Two factors that influence our taste are social consensus and familiarity. We need time and help to appreciate a work of art.

Art appreciation develops in the same way as other tastes. One person will comment on liking something, and a consensus builds that it is worth l...

We often don't like what we say we like. We come to enjoy things we thought we hated and we are poor at predicting what we will possibly like.

We can't articulate the reasons we prefer one thing over another. We often decide we like something without cause...