What is an SEO Audit?

What is an SEO Audit?

SEO audit is the process of identifying issues that could prevent your site from ranking on Google and other search engines.

Common reasons for SEO audit:

  • You just landed a new SEO client and are putting together a growth strategy.
  • You started a new job and, like the above, are putting together a strategy.
  • You bought a website and want to figure out your next steps.
  • You experienced a drop in organic traffic and need to discover why.
  • Part of your ongoing SEO strategy includes regular audits to allow you to find and fix issues quickly (we recommend quarterly).

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How to Perform an SEO Audit in 18 Steps

semrush.com

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  1. Benchmark Your Rankings and Understand Your Competitors (position tracking)
  2. Check For Duplicate Versions of Your Site in Google's Index
  3. Check Your Site's Indexed URLs (using "site:domain.com")
  4. Check For Manual Actions (Google's Webmaster Quality Guidelines)
  5. Analyze Your Site's Speed
  6. Confirm That Your Site Uses HTTPS
  7. Check For Mobile-Friendliness Issues
  8. Analyze and Resolve Indexation Issues
  9. Understand Your Site's Page Experience
  10. Audit Your On-Page SEO

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  1. Find and Fix Duplicate Content Issues
  2. Identify Thin Content Pages (typically of little or no value to both users and search engines)
  3. Fix Issues With Orphan Pages (not linked to/from any other page)
  4. Compare Your Content To Top Ranking Pages & Analyze Searcher Intent

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  • a SEO Audit Tool
  • Google Analytics
  • Google Search Console
  • Google PageSpeed Insights

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  1. Fix Broken Internal Links
  2. Clean Up Your Sitemap
  3. Check Your Redirects
  4. Check For Toxic Links (links that Google considers to be an attempt to manipulate your search rankings)

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SEO Optimization
  1. Mastering SEO optimization can be hard, especially if you’re just starting out.
  2. Fortunately, finding the best SEO tools is easy.
  3. You just need to figure out which one works best for your business.

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18 Best SEO Tools That SEO Experts Actually Use in 2021

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What Is Off-Page SEO?

Off-page SEO, covers all SEO tactics that take place outside of your website - i.e. any tactics that you use that don't involve making changes to your own website or publishing content on your own site

These signals help both search engines and users to gain a perception of your site's authority and are also used as key trust and relevance factors.

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What Is Off-Page SEO? A Comprehensive Guide 

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What is cannibalization?

Cannibalization is where one site has two competing URLs and performs, we suspect, less well because of it. 

Possible reasons for low performance:

  1. the site is splitting its equity between its two different URLs
  2. Google is getting confused about which one to show
  3. Google considers it a duplicate content problem or something similar

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Cannibalization

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