SEO audit is the process of identifying issues that could prevent your site from ranking on Google and other search engines.
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Off-page SEO, covers all SEO tactics that take place outside of your website - i.e. any tactics that you use that don't involve making changes to your own website or publishing content on your own site
These signals help both search engines and users to gain a perception of your site's authority and are also used as key trust and relevance factors.
Cannibalization is where one site has two competing URLs and performs, we suspect, less well because of it.
Possible reasons for low performance:
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