Long-term success is achieved through a clear marketing strategy, not by the individual aspects - customer knowledge, brand awareness, product validity, etc.

The main goal of a start-up is growth. Therefore, understanding the start-up market can help find the right marketin...

Understanding your client's real needs are essential for a long-lasting relationship. 

To help get to know your clients, consider the following questions:

• What problems do our clients need to solve?
• Why should they choose us?

Marketing strategies are pointless if a product is not validated and the audience does not see its value.

Marketing is used to highlight your product's advantages.

Vanity metrics reflect how well you grow your social media followers, get more website visits, and gain trial users, but they fail to meet your business goals.

Sometimes start-ups choose too many metrics. Despite their progressive increase, they don't contr...

A common mistake for start-ups is to fail to consistently gather and analyze key indicators.

Marketing approaches that secure start-up growth is brand marketing, performance marketing, and product marketing. Each approach is connected to a specific stage of the sales funnel: awareness, acqu...

Scaling a start-up requires careful preparation and a timely launch.

• Scaling is exponential growth, where your revenue grows faster than you spend. The net income is often reinvested to further the growth of the company.
• Growth is often a linea...