Step 5. Identifying Potential Headlines
- Matching Search Intent with the Buyer’s Journey: Informational intent (pre-awareness or awareness stage); Navigational intent (consideration stage); Commercial intent (consideration stage); Transactional intent (decision stage)
- Identifying Search Intent for Your Keywords
- Deciding on Post Types and Headlines
103
246 reads
CURATED FROM
IDEAS CURATED BY
Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
The idea is part of this collection:
Learn more about marketingandsales with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Related collections
Similar ideas to Step 5. Identifying Potential Headlines
#2-#3
Understand Your Audience’s Search Intent
- Informational — looking for specific information on a topic
- Navigational — wants to get to a specific web page or site
- Commercial — wants to investigate their op...
Research
- Business Goals: Type of content format, Style/tone of the piece, & Goals for each piece.
- Buyer Persona: Demographics, Professional Status, Psychographics, Pain Points & Challenges, Influences & Information Sources, & Purchasing Process.
- Search Intent: Informational, Navigatio...
Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL) (contd.)
- Update CTAs: Replace outdated CTAs with relevant ones to reactivate your content marketing funnel & improve conversion rates.
- Add videos
- Add images
- Optimize metadata: Rewrite titles, meta descriptions, & h1. Use better keywords to make it more natural & attractive for...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates