The definition of marketing has changed - Deepstash
The definition of marketing has changed

The definition of marketing has changed

The American Marketing Association defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Great definition, but marketing has changed. Some say it’s about lead generation, creating demand, building relationships, and engagement.

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ryanra

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