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Benefits of Jobs-To-Be-Done Approach
1. Expanding options for strategy and innovation with the use of customer-centric lens.
2. Investing in what matters most focuses the energy and efforts to improving what gives value to the customer.
3. Aligning and inspiring the organization empowers the organization at all levels to make better decisions in alignment with the fulfillment of its priority.
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The Value of a Jobs Perspective
"Defining an organization from the perspective of the customer jobs it exists to solve often leads to valuable new insights about the competitive environment, risks, and opportunities, while expanding the possibilities for growth and innovation."
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