Ideas from books, articles & podcasts.
"Defining an organization from the perspective of the customer jobs it exists to solve often leads to valuable new insights about the competitive environment, risks, and opportunities, while expanding the possibilities for growth and innovation."
1. Expanding options for strategy and innovation with the use of customer-centric lens.
2. Investing in what matters most focuses the energy and efforts to improving what gives value to the customer.
3. Aligning and inspiring the organization...
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Jobs to be done is an important form of business problem solving and user centred design
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Business leaders often are tempted to focus on strategy over culture. But the strongest companies take four key actions that deliver the best of both.
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