The "jobs to be done" approach
The "jobs to be done" approach defines a business from the perspective of what brings value to a customer. A job can be a problem to solve ("repair my car") or a goal ("get into college"). When there is a job to be done, people are motivated to find products, services, or experiences to perform those jobs.
For example, Twitter is using this strategy by focusing on its three core jobs: news, discussion, and helping people get paid.
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The desire to help others
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