How Twitter Applied the “Jobs to Be Done” Approach to Strategy - Deepstash

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How Twitter Applied the “Jobs to Be Done” Approach to Strategy

hbr.org

The "jobs to be done" approach

The "jobs to be done" approach defines a business from the perspective of what brings value to a customer. A job can be a problem to solve ("repair my car") or a goal ("get into college"). When there is a job to be done, people are motivated to find products, services, or experie...

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How an organisation defines its business will impact everything it does - what customers it serves, how it serves them, who are its competitors, what it considers as external forces, what strategies it uses, and how it innovates.

However, companies often define themselves b...

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A company should recognise the full set of jobs they are hired for. This information can be collected by gathering insights from customer interviews, observations of how people engage with your company, and data gathered from website usage.

The list of specific jobs can be separated into hi...

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Once the jobs to focus on has been prioritised, the results are communicated throughout the company. It can provide a mechanism for allocating resources.

For example, when Twitter identified the strategic jobs, all product groups and teams reviewed their current product roadmaps and ass...

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  • Expanding strategic options and innovation. Jobs viewed from a customer's perspective allows for strategic development, reveals the real competition, and opens up growth opportunities.
  • Investing in what matters most. When employees understand what jo...

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